Brand Design & Identity
Ever researched your competitors and come away feeling really self-conscious?
Uh oh! Imposter syndrome’s kicking in again: ‘‘I’m not as good at talking to customers as my competitors are’’, ‘‘my visuals don’t look as professional’’. That voice hits anyone ballsy enough to start a business. But with a brand that communicates its value instantly, that feeling soon disappears.
You’re AMAZING at what you do, let’s reflect that in your branding.
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Your Visuals
If your brand visuals are starting to look a bit dated, or your business is new and you’re not sure where to start, I’ll use both consumer psychology, your personality and values to develop your brands:
Colour palette.
Logo guidelines (you can then pass on to a graphic designer).
Typography including font combinations, letter/line spacing, font size.
Imagery style.
Graphics.
Social media templates.
How to present information visually on your website.
You’ll receive a simple guide designed for ease of use.
Prices start from £450.
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Your Voice
Got the visuals in hand but struggling to communicate your value to potential customers? This package focuses on developing an authentic and original tone of voice, making communication with your audience a breeze. You’ll get:
An in-depth discovery call – by bringing your raw emotions to the surface, and incorporating it into your brand will ensure it feels 100% you.
Your mission statement.
Your value in a nutshell.
Tone of voice guide (how to speak to your customers).
Taglines.
Core messaging pillars (signature phrases you can use).
When you speak to your audience, they should know instantly who you are; with a clear plan and guidance, you’ll be unmissable.
Prices start from £450.
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Full Brand Strategy
Want to perfect both your brand visuals and voice? Let’s make sure they’re both fully aligned so there’s no confusion about who you are and what you do. On top of the visual and voice packages, you’ll also get:
12 articles/blogs that fuel your brand’s identity.
I’ll audit your current communication style and make recommendations where necessary.
Post-purchase support plan – I’ll guide you on what to do after someone buys to secure repeat buying, positive reviews and increasing word of mouth.
A month-by month implementation plan of your brand strategy.
A monthly check-in (for 6 months) including an audit of your website data, what your customers are saying about you, and giving you short-term recommendations.
Prices start at £1200.
Frequently Asked Questions
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My brand strategy service exists to build you a strong brand identity – not just colours, but your differentiation, your communication style and keeping everything consistent so you’re memorable and trust-worthy to your audience – we’ll focus on keeping your brand authentic to your own unique personality, so that any marketing you create in future feels natural.
Please note, I do not create actual logos – as I’m not a graphic designer – but we will discuss logos and I’ll give you very specific advice that you can pass onto a logo designer, so it reflects your final branding.
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Definitely won’t give you the ick! It’s actually easy to stand out when you stop performing - your personality is your biggest selling point. A good brand strategy captures your personal story, values and character so your marketing feels completely natural, beautifully human and relatable.
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It might not be obvious on face value, but I’m a tad quirky myself. So, I love an ‘’unconventional’’ business! Finding a good egg means choosing someone who sits down with a cuppa to listen to you first. We’ll figure out what makes you unique, and create an original brand strategy that fits.
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Please don't panic—you definitely don't need to delete your hard work! Rebranding doesn’t always mean completely starting from scratch, and if we do change a lot, your brand strategy will involve weaving all the new bits in gradually. We don’t want to delete history anyway as that’s a part of where you are now and where you’ll end up.
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Your new brand strategy focuses on making you more money rather than limiting it – we’re simply working towards creating something more authentic. By speaking on a deeper level to only the people who will happily pay your rates, rather than everyone, you’ll bring in a more reliable income.